Variable Data Printing
Variable data printing is effective for any items that would benefit from personalization. Customizing information is not limited to the name and address, but can be used throughout the mail piece, and to change text, images and content to suit an individual recipient. Our Digital Services can produce these easily.
With new variable data technologies, you can speak directly to every person on your mailing list. And we’re not talking about Dear Bob personalization; we have the capability to personalize by product preference, regional factors, gender, business name and more. With our approach to one-to-one marketing, your personalization goes beyond salutation to your core message and images.
Now that’s really getting personal.
The true power of variable data and one-to-one printing lies in the strength and integrity of your data.
We know databases make many people queasy, so we’ve found a solution; let us handle all your data for you. We can review your database and provide suggestions on how to more effectively and efficiently handle your data. Beyond that, we can reorganize, scrub and de-duplicate your lists to get your variable data campaigns started on the right foot.
If you’re the type that’s uneasy about data management, contact us today. We can make managing complex databases surprisingly easy.
Contact us today, and let us explain the process.