What is Total Access Mail?
Instead of just sending out a traditional solo direct mail campaign, Total Access Mail combines your direct mail with 7 digital technologies to create an multi-channel experience that increases your return on investment by reaching your target audience on multiple channels.
How Does It Work?
Your direct mail pieces are mailed out to your mailing list. Then, Total Access Mail touches your audience simultaneously across the web while tracking engagement – including visits to your website. We provide a custom dashboard so you can easily track all of your campaign’s performance in real-time!
Total Access Mail is comprised of 7 digital technologies geared towards getting you the best results. These 7 technologies include:
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SocialMatchDeliver ads on Facebook & Instagram to your mailing list before your mail is delivered
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Mail TrackingTrack and record exactly when your mailing hits mailboxes on a per piece level
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Informed DeliveryYour mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS
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Call TrackingReal time updates and recordings of every call you’ve received as a result of your mailing
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Online Follow-UpAfter leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
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Social Media Follow-UpContinue the touch points of your ads by displaying them on Facebook and Instagram feeds
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LEADMatchTrack and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing
Finally, complete attribution of your direct mail marketing campaigns!
Would you like to see how it all works?
South Bend | Michigan City | Niles | Valparaiso | Elkhart | Indianapolis
574-277-3355 219-874-2223 269-684-2080 219-462-6007 574-262-0812 317-489-6800
